Ethan Mitchell
In 2011, Ethan founded AcmeJoy in California after identifying a critical gap in the adult product market—most offerings were either low-quality imitations or overpriced "luxury" items, with little focus on realistic sensation and medically backed wellness. Under his leadership, AcmeJoy pioneered the use of medical-grade materials (such as platinum silicone) and biomechanical engineering in product design. He also collaborated with urologists to develop the PC Muscle Training System, making AcmeJoy one of the first brands to merge pleasure and health benefits seamlessly.